From the moment Cleopatra first outlined her eyes with crushed minerals, the beauty traditions of the past have intrigued and inspired women around the world.
For nearly two decades, the Dutch company RITUALS has won the loyalty of European women seeking ancient antidotes in modern times. The company has opened more than a dozen stand-alone boutiques in New York and California, and a namesake “shop-in-shop” just opened inside Macy’s at Fashion Show mall — the brand’s first foray in Nevada.
Every item in the line (there are more than 400, including fragrance, skin care, cosmetics, candles, clothing, home scents and more) is rooted in eastern wisdom. Each indulgence comes with the promise of boosting mindfulness and transforming a rushed pre-work or post-workout shower into an oasis of “micro-meditation.”
Signature collections include The Ritual of Sakura (the ethereal and symbolic cherry blossoms beloved in Japan); the Ritual of Ayurveda (based on principles of cleansing and balancing energies); the Ritual of Dao (the Chinese philosophy of harmony and energy), the Ritual of Hammam (based on purifying steam baths with refreshing eucalyptus and rosemary scents). There’s even a Ritual of Samurai for men and a Tiny Rituals collection made with gentle ingredients for sensitive skin.
Special pieces such as the silky Philo kimono ($260) with embroidered blossoms and cranes on the sleeves elevate the humble bathrobe to new heights.